Dr. Heidegger’s Experiment: Character Analysis Essay

Despite how easy it may be to misconstrue Dr. Heidegger’s intentions for evil, he truly is a kind hearted man with a passion that drives his dedication for the work he does. Dr. Heidegger wants nothing more than to analyze his friends for the sake of experiment. There is no hostility or alterior motive. Before they begin, he states, â€Å"With your permission, therefore, I will merely watch the progress of the experiment.† There is not a clearer way to articulate the intentions he has to observe the effects of the elixir. Dr. Heidegger even gives a fair warning to his friends that they would benefit from this experiment if they went into it with a set of guidelines in order to prevent the repetition of tragedy. Colenal Killigrew, Mr. Gascoin, and Widow Wycherly all see this as an experience while Dr. Heidegger’s excitement lies in the fact that he created a completely original experiment and has the honor to execute it using people he is close to. It is true that from this process Dr. Heidegger learned a very valuable lesson, however, his friends were more than just guinea pigs to him. In his eyes, a lesson cannot be learned without proper steps. This logic should not be confused with the idea that he wants any harm or misery plaved on his subjects. In the mind of a great man of science like Dr. Heidegger there is no hidden purpose to his actions, there is simply a plan, an observation, an analysis, and a conclusion. His morals are unsoiled, there is not much more a scientist needs than a successful experiment.

Benjamin Franklin’s Satire

Benjamin Franklin, a prominent actor of the 18th century political scene and one of Founding Fathers of the United States. Owing to his diplomatic talents, Franklin represented the interests of the colony in the British Royal Court. His interests, however, were diverse and included literature as well as writing tracts and political articles.Being aware of the necessity of nurturing tolerance to and acceptance of individuals of different cultural backgrounds in the new independent state, Franklin created a number of satirical works, dedicated to multiculturalism. In order to support his general argument in favor of the diversity policy, the author uses numerous literary techniques, including comparison/contrast, characterization and tone, which the present paper is designed to analyze.â€Å"Remarks Concerning the Savages of North America† (1784) contain a number of instances of comparison and contrast, intended as the tools o f demonstrating that the culture of Native Americans is valuable equally to the colonists’ mode of life, in spite of the distinctions: â€Å"Savages we call them, because their Manners differ from ours, which we think the Perfection of Civility, they think the same of theirs† (Franklin, at http://www. mith2. umd. edu, 2005, par. 1). As one can interpret, the author observes that the so-called savages also have their own national and cultural dignity, despite the dissimilarity of their lifestyle.In addition, the scholar implies that the cultural patterns, learned early in the childhood, are actually used as most appropriate and suitable, regardless of the existing cultural context the person enters (Wright, 1990). It needs to be noted that the author wisely approaches to the comparison of cultures and mentions such dimensions (or criteria) as the views on governance, social life, ethics and morality as well as gender roles. Thus, discussing the two perspectives on governance, the author first and foremost claims that the political power in the Native society doesn’t have the apparatus of compulsion and law enforcement.Neither has it any units of punishment. Due to the fact that the author also observes that all members of these communities are perfectly knowledgeable about their roles, freedoms and responsibilities, such units appear needless, so the author implies his positive surprise with such a microcosm, as the 19th century American society was greatly dependent upon countless regulations and thus complicated in nature, whereas the Native Americans, as one can interpret the argument, construct no weighty superstructures and simplify their political life, which is, however, described as â€Å"democratic† (Lemay, 1986, p.91). For instance, everyone, with no exceptions, is allowed to participate in councils: â€Å"Having frequent occasions to hold public Councils, they have acquired great Order and Decency in conducting them. The old Men sit in the foremost Ranks, the warriors in t he next, and the Women and children in the hindmost† (Franklin, at http://www. mith2. umd. edu, 2005, par. 3). This strict order is never violated, as opposed to the atmosphere in the British House of Commons, in which â€Å"havoc and confusion† (Wright, 1990, p.264) often act as the major components. Furthermore, the savages, as the author observes, always manage to allocate time for both job and leisure and their spiritual development is therefore never-ending, whereas it is recognized that the American institutions are â€Å"slavish and base† (Franklin, at http://www. mith2. umd. edu, 2005, par. 3) in terms of the frames of the personal freedom and spare time. Thus, the society, depicted in the tract, has the advantage of the constant self-improvement, in contrast to New England.In his sense, the writer allows his contemporaries to look at the Native community from a different angle: they are not lazy or poorly civilized, but rather treasure the value of freed om and thus avoid any institutionalizations and bureaucracies (Lemay, 1986). The final key point of comparison is ethos and social norms of politeness in the groups of the â€Å"savages†. In fact, all of them are strictly organized and extremely polite in interpersonal, social and international relations: for instance, it is unacceptable to interrupt the speaker during meetings, so everyone keeps silence.On the contrary, in the House of Commons, â€Å"scarce a Day passes without some Confusion, that makes the speaker hoarse in calling to order† (Franklin, at http://www. mith2. umd. edu, 2005, par. 4). Furthermore, the â€Å"savages† are very patient to the other religions, conversely to New English missionaries, who persistently impose Christian beliefs upon the aboriginal communities. Thus, the author implies that instead of judging the ethics of the other culture, it is necessary to correct the imperfections in the existing norms in the â€Å"civilized† society.Characterization is used in order to increase the attractiveness of the Native culture or promote it to the reasonable degree. Notably, the most important terms of characterization are capitalized, so that it is clear which qualities are emphasized (Wright, 1990): â€Å"By this means they indeed avoid Disputes, but then it becomes difficult to know their Minds, or what Impression you make upon them† (Franklin, 2005, par. 4). Therefore, one can underline the following qualities of the indigenous individuals: patience, self-control and interest in common peace.The most prominent point of characterization, used by the author, it the enthusiastic and inspiring description of their hospitality and generosity. It is clear from the writing that they provide their guests with the best facilities available, moreover, their principles ban them from attacking guests unless they behave violently. In this sense, the author implies that the visitors, in turn, not always appreciate warm welcomes, referring probably to the first encounter between colonists and the Natives, celebrated nowadays as the Thanksgiving Day.Finally, the humorous tone of particular episodes determines the absurdity of the English educational and religious programs, â€Å"kindly offered† (Wright, 1990, p. 266) to the indigenous society. One of the stories, for instance, describe the uselessness of the enlightenment (in the Western understanding) of the Natives: â€Å"Several of our Young People were formerly brought up at the college of the Northern Provinces; they were instructed in all your sciences; but when they came back to us, they were bad runners, ignorant of every means of living in the Woods†¦Ã¢â‚¬ ( Franklin, 2005, par. 3).As one can understand, the efforts towards educating the Natives without teaching them the natural life skills appears ridiculous. Another interesting narrative depicts a Swedish Minister, who tries to address the Biblical legend about the Cre ation in his lecture, but the practical and level-headed Natives respond that Eve acted unreasonably when eating apples as she could have done cider of them. Thus, the Christian mission is also fallible, as the tribes have much older and more usable religious and spiritual doctrines, which have conditioned their survival in the wilderness and supported them in their daily routines.To sum up, the use of contrast and comparison, as one can conclude from the analysis, is determined by the author’s willingness to show that the conceptual paradigm of the Native society equally deserves its existence and recognition, instead of the â€Å"Savages† label. Characterization as a technique is employed in order to create a positive emotional impression of the indigenous community as a group of hospitable, tolerant and broad-minded people.Finally, episodes of particularly humorous tone are included so that the ineptitude of the government efforts towards â€Å"civilizing† th e tribes is emphasized. Works cited Franklin, B. â€Å"Remarks Concerning the Savages of North America†. 28 June 2005, Lemay, J. The Canon of Benjamin Franklin, 1722-1776: New Attributions and Reconsiderations. Newark: University of Delaware Press, 1986. Wright, E. Benjamin Franklin: His Life as He Wrote It. Cambridge: Harvard University Press, 1990.

Real Gross Domestic Product Of The United States And...

Real Gross Domestic Product Real Gross Domestic Product is the measure of the economy’s output of goods and services over a specific period of time. It is usually measured in comparison to the GDP’s of previous years. For instance, if a year-to-year Gross Domestic Product goes up by 2 percent, it is said that the economy has grown by 2 percent. On a more basic level, Gross Domestic Product can be measured by adding everyone’s earnings in a year or what everyone spent. This is known as the income approach and the expenditure approach. In 1942, Americas first Gross Domestic Product was published mainly for economic accountability. At the time, the United States was in the midst of the Great Depression. It was called Gross National Product,†¦show more content†¦The unemployment rate was high in 2009 after the US Housing Bubble burst. Unemployment is measured by sampling reports of staff on an employer’s payroll. Another form of measure for unemployment is through phone survey in which households are asked whether they are looking for a job or working. This information helps the Bureau of Labor Statistics to complete the percentage of unemployment. In order to be labeled unemployed, one must be looking for a job, laid-off waiting to be recalled or out of work completely. The US government began documenting unemployment in the 1950s. The highest rate of unemployment was after the great depression and World War II. The reason why I place unemployment second on the list of five economic factors is because it’s an indicator of the overall satisfaction or dissatisfaction of the American people. Unemployment drives Gross Domestic Product and the economy because without employment there would be low consumer spending, which is a key growth drive in the economy. Unemployment forces the government to infuse money into the economy for unemployment benefits which could potential lead to a recession. Inflation It is the rate of increase in the general price of good and services in an economy over a period of time. Inflation reduces the purchasing power of currency because the higher the price of goods, the more money would be needed to purchase it. For example if I purchase an item for $2, and the same item sells forShow MoreRelatedEconomic Factors That Affect Apple in China and Usa1650 Words   |  7 PagesChina United Kingdom GDP China GDP is worth 5879 billion dollars or 9.48% of the world economy, according to the World Bank. from 1960 until 2010, Chinas average GDP was 839.37 billion dollars reaching a massive rate 5878.63 billion dollars in December of 2010 and a record low of 46.46 billion dollars in December of 1962 The United Kingdom GDP is worth 2246 billion dollars or 3.62% of the world economy, according to the World Bank. From 1960 until 2010 the United Kingdoms average Gross DomesticRead MoreA Study of the Macroeconomic Indicators1438 Words   |  6 Pagesthe gross domestic product (GDP), the consumer price index (CPI), the unemployment rate and the interest rate, and the countries are the United States of America, the United Kingdom, Canada and Japan. 1. Output and growth For all of the four countries, the evolution of the gross domestic product throughout the past recent period is similar. Having followed a relatively stable growth trend, all states were dramatically impacted by the economic crisis in 2008. In the case of all United StatesRead More Why We Need Universal Healthcare Essay1586 Words   |  7 PagesHealthcare Many would argue that here, in the United States, we have the best healthcare in the world. We benefit from the most up to date medical technologies, medications, and services. People come from every corner of the world to take advantage of our top notch physicians and facilities. 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Compare and Contrast - 1513 Words

Course Project – Part I AirJet Best Parts, Inc Student: Goldie Scarbrough Course: Finance Instructor: Professor Mike Woodard Date: 03/23/2013 Task 1: Assessing loan options for AirNet Best Parts, Inc The Company needs to finance $8,000,000 for a new factory in Mexico. The funds will be obtained through a commercial loan and by issuing corporate bonds. Here is some of the information regarding the APRs offered by two well-known commercial banks. Bank | APR | Number of Times Compounded | National First | Prime Rate + 6.75% | Semiannually | Regions Best | 13.17 | Monthly | 1. Assuming that AirJet Parts, Inc. is considering loans from National First and Regions Best, what are the EARs for these two banks?†¦show more content†¦Preferred dividends are generally fixed they can be valued as a constant growth rate of zero. You use the zero growth models for the preferred stock and the assumption that the dividends always stay the same and you use the constant growth model for common stock because the dividend grows by a specific percent a year. 4. What would happen with the price you computed above if AirJet Best Parts, Inc. announces that dividends at the end of the year will increase. What if the required rate of return increases? What changes in dividends will affect the stock price and how? If the amount of the dividend were to increase at the end of the year, the common stock amount would increase. If the required would rate of return increase, the current share price of common stock would decrease. As the stock price increases, the risk becomes higher for investors but they would be willing to pay for the higher price because there is also an expectation that there will be a higher return in dividends. 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The On The House Of Medici - 1245 Words

By looking at the political history of major world powers, we are clearly aware of the events of legitimation crises: the House of Medici was confronted by the people under the influence of religious Savonarola; American Civil War emerged from a conflict of ideologies of the North and the South; Southeast Asian countries went through unsuccessful and even destructive decolonization; Communist China was challenged by large-scale protests after the East European upheaval. It is definitely a serious task for rulers to maintain a good standing as not to be overthrown, but various sources of crises made it hard for the authority to predict outcomes and plot countermeasures. The Prince discusses the charm of pure princely power, without the addition of morality; Huntington introduces the â€Å"political gap† caused by modernization; Nisbet warns the public of an increasingly more centralized authority; De Jasay investigates the nature of repression and consent. The research findings of the aforementioned authors elicit me to better comprehend potential priorities of governments. 1)A government may push forward the process of institutionalization in line with economic development. 2)A government need to understand the core interests of people to gain consent. 3)A government should be decisive and flexible when encountering adversaries. Huntington, in his work, equates modernity with stability and modernization with chaos. He argues that during the process of modernization, drasticShow MoreRelatedThe Power of The House of Medici Essay628 Words   |  3 PagesThe House of Medici, or the Medici family, was a very influential and extremely powerful family during the time of the Renaissance in Italy. The Renaissance took place starting in the late 14th century. During this time, the people started to take interest in and have an appreciation for the classical times. 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Job Satisfaction and Dissatisfaction in Working Place free essay sample

Definition: Employee satisfaction is the terminology used to describe whether employees are happy and contented and fulfilling their desires and needs at work. Many measures purport that employee satisfaction is a factor in employee motivation, employee goal achievement, and positive employee morale in the workplace. Employee satisfaction, while generally a positive in your organization, can also be a downer if mediocre employees stay because they are satisfied with your work environment. Job satisfaction is in regard to ones feelings or state-of-mind regarding the nature of their work. Job satisfaction can be influenced by a variety of factors, eg, the quality of ones relationship with their supervisor, the quality of the physical environment in which they work, degree of fulfillment in their work, etc. (To my knowledge, there is no strong acceptance among researchers, consultants, etc. , that increased job satisfaction produces improve job performance in fact, improved job satisfaction can sometimes decrease job performance. For example, you could let sometime sit around all day and do nothing. That may make them more satisfied with their work in the short run, but their performance certainly didnt improve. Common Agree/Disagree Items: I am optimistic about the future of the company. I am optimistic about my future success with the company. I am proud to work for the company. I feel more committed to a career with the company this year than I did a year ago. I feel that the company cares about its people. I feel that working for the company will lead to the kind of future I want. I feel that people get ahead primarily on the merits of their work. Men and women are provided with equal career opportunities in the company. I am satisfied with my understanding of the direction and goals of the company. I understand of how the companys strategy differentiates us from the competition. I am satisfied with my understanding of how my goals are linked to company goals. The company is a leader in the industry in important ways. The company is a strong competitor in key growth areas. The companys leadership has a clear vision of the future. Company leadership has made changes that are positive for the company. Company leadership has made changes which are positive for me. Company leadership is responding to the important external issues. Company leadership is responding to the important internal issues. Common Satisfaction Items: How satisfied are you: with with your job? that the leaders in your work environment are positive role models? with your direct supervisor? that your supervisor keeps you well informed about whats going on in the company? that your views and participation are valued? that your supervisor cares and is responding to the issues of most importance to you? with the professionalism of the people with whom you work? with the team spirit in your work environment? with the morale of the people with whom you work? with your own morale? .. that your work gives you a feeling of personal accomplishment? that you receive appropriate recognition for your contributions? with the empowerment you have to influence the quality of your work? with the reasonableness of your work responsibilities? with your ability to maintain a reasonable balance between family life and work life? that your compensation matches your responsibilities? with your overall job securi ty? with the amount and frequency of informal praise and appreciation you receive from your supervisor? with the company as a place to work? Job satisfaction From Wikipedia, the free encyclopedia Jump to: navigation, search Job satisfaction describes how content an individual is with his or her job. The happier people are within their job, the more satisfied they are said to be. Job satisfaction is not the same as motivation, although it is clearly linked. Job design aims to enhance job satisfaction and performance, methods include job rotation, job enlargement and job enrichment. Other influences on satisfaction include the management style and culture, employee involvement, empowerment and autonomous work groups. Job satisfaction is a very important attribute which is frequently measured by organizations. The most common way of measurement is the use of rating scales where employees report their reactions to their jobs. Questions relate to rate of pay, work responsibilities, variety of tasks, promotional opportunities the work itself and co-workers. Some questioners ask yes or no questions while others ask to rate satisfaction on 1-5 scale (where 1 represents not at all satisfied and 5 represents extremely satisfied). Contents | |[hide] | |1 Definitions | |2 History | |3 Models of job satisfaction | |3. Affect Theory | |3. 2 Dispositional Theory | |3. 3 Two-Factor Theory (Motivator-Hygiene Theory) | |3. Job Characteristics Model | |4 Communication Overload and Communication Underload | |5 Measuring job satisfaction | |6 Superior-Subordinate Communication | |7 Relationships and practical implications | |8 See also | |9 Footnotes | [pic][edit] Definitions Job satisfaction has been defined as a pleasurable emotional state resulting from the appraisal of one’s job;[1] an affective reaction to one’s job;[2] and an attitude towards one’s job. [3] Weiss (2002) has argued that job satisfaction is an attitude but points out that researchers should clearly distinguish the objects of cognitive evaluation which are affect (emotion), beliefs and behaviours. [4] This definition suggests that we form attitudes towards our jobs by taking into account our feelings, our beliefs, and our behaviors [edit] History One of the biggest preludes to the study of job satisfaction was the Hawthorne studies. These studies (1924-1933), primarily credited to Elton Mayo of the Harvard Business School, sought to find the effects of various conditions (most notably illumination) on workers’ productivity. These studies ultimately showed that novel changes in work conditions temporarily increase productivity (called the Hawthorne Effect). It was later found that this increase resulted, not from the new conditions, but from the knowledge of being observed. This finding provided strong evidence that people work for purposes other than pay, which paved the way for researchers to investigate other factors in job satisfaction. Scientific management (aka Taylorism) also had a significant impact on the study of job satisfaction. Frederick Winslow Taylor’s 1911 book, Principles of Scientific Management, argued that there was a single best way to perform any given work task. This book contributed to a change in industrial production philosophies, causing a shift from skilled labor and piecework towards the more modern approach of assembly lines and hourly wages. The initial use of scientific management by industries greatly increased productivity because workers were forced to work at a faster pace. However, workers became exhausted and dissatisfied, thus leaving researchers with new questions to answer regarding job satisfaction. It should also be noted that the work of W. L. Bryan, Walter Dill Scott, and Hugo Munsterberg set the tone for Taylor’s work. Some argue that Maslow’s hierarchy of needs theory, a motivation theory, laid the foundation for job satisfaction theory. This theory explains that people seek to satisfy five specific needs in life – physiological needs, safety needs, social needs, self-esteem needs, and self-actualization. This model served as a good basis from which early researchers could develop job satisfaction theories. Job satisfaction can also be seen within the broader context of the range of issues which affect an individuals experience of work, or their quality of working life. Job satisfaction can be understood in terms of its relationships with other key factors, such as general well-being, stress at work, control at work, home-work interface, and working conditions. [edit] Models of job satisfaction [edit] Affect Theory Edwin A. Locke’s Range of Affect Theory (1976) is arguably the most famous job satisfaction model. The main premise of this theory is that satisfaction is determined by a discrepancy between what one wants in a job and what one has in a job. Further, the theory states that how much one values a given facet of work (e. g. the degree of autonomy in a position) moderates how satisfied/dissatisfied one becomes when expectations are/aren’t met. When a person values a particular facet of a job, his satisfaction is more greatly impacted both positively (when expectations are met) and negatively (when expectations are not met), compared to one who doesn’t value that facet. To illustrate, if Employee A values autonomy in the workplace and Employee B is indifferent about autonomy, then Employee A would be more satisfied in a position that offers a high degree of autonomy and less satisfied in a position with little or no autonomy compared to Employee B. This theory also states that too much of a particular facet will produce stronger feelings of dissatisfaction the more a worker values that facet. [edit] Dispositional Theory Another well-known job satisfaction theory is the Dispositional Theory Template:JacksonApril 2007. It is a very general theory that suggests that people have innate dispositions that cause them to have tendencies toward a certain level of satisfaction, regardless of one’s job. This approach became a notable explanation of job satisfaction in light of evidence that job satisfaction tends to be stable over time and across careers and jobs. Research also indicates that identical twins have similar levels of job satisfaction. A significant model that narrowed the scope of the Dispositional Theory was the Core Self-evaluations Model, proposed by Timothy A. Judge in 1998. Judge argued that there are four Core Self-evaluations that determine one’s disposition towards job satisfaction: self-esteem, general self-efficacy, locus of control, and neuroticism. This model states that higher levels of self-esteem (the value one places on his/her self) and general self-efficacy (the belief in one’s own competence) lead to higher work satisfaction. Having an internal locus of control (believing one has control over herhis own life, as opposed to outside forces having control) leads to higher job satisfaction. Finally, lower levels of neuroticism lead to higher job satisfaction [citation needed]. [edit] Two-Factor Theory (Motivator-Hygiene Theory) Frederick Herzberg’s Two factor theory (also known as Motivator Hygiene Theory) attempts to explain satisfaction and motivation in the workplace[5] This theory states that satisfaction and dissatisfaction are driven by different factors – motivation and hygiene factors, respectively. An employee’s motivation to work is continually related to job satisfaction of a subordinate. Motivation can be seen as an inner force that drives individuals to attain personal and organization goals (Hoskinson, Porter, Wrench, p. 133). Motivating factors are those aspects of the job that make people want to perform, and provide people with satisfaction, for example achievement in work, recognition, promotion opportunities. These motivating factors are considered to be intrinsic to the job, or the work carried out. 5] Hygiene factors include aspects of the working environment such as pay, company policies, supervisory practices, and other working conditions. [5] While Hertzbergs mo del has stimulated much research, researchers have been unable to reliably empirically prove the model, with Hackman Oldham suggesting that Hertzbergs original formulation of the model may have been a methodological artifact. [5] Furthermore, the theory does not consider individual differences, conversely predicting all employees will react in an identical manner to changes in motivating/hygiene factors. [5] Finally, the model has been criticised in that it does not specify how motivating/hygiene factors are to be measured. [5] [edit] Job Characteristics Model Hackman Oldham proposed the Job Characteristics Model, which is widely used as a framework to study how particular job characteristics impact on job outcomes, including job satisfaction. The model states that there are five core job characteristics (skill variety, task identity, task significance, autonomy, and feedback) which impact three critical psychological states (experienced meaningfulness, experienced responsibility for outcomes, and knowledge of the actual results), in turn influencing work outcomes (job satisfaction, absenteeism, work motivation, etc. ). [6] The five core job characteristics can be combined to form a motivating potential score (MPS) for a job, which can be used as an index of how likely a job is to affect an employees attitudes and behaviors-. A meta-analysis of studies that assess the framework of the model provides some support for the validity of the JCM. [7] [edit] Communication Overload and Communication Underload One of the most important aspects of an individual’s work in a modern organization concerns the management of communication demands that he or she encounters on the job (Krayer, K. J. , Westbrook, L. , p. 85). Demands can be characterized as a communication load, which refers to â€Å"the rate and complexity of communication inputs an individual must process in a particular time frame (Faraca, Monge, Russel, 1977). † Individuals in an organization can experience communication over-load and communication under- load which can affect their level of job satisfaction. Communication overload can occur when â€Å"an individual receives too many messages in a short period of time which can result in unprocessed information or when an individual faces more complex messages that are more difficult to process (Farace, Monge, Russel, 1997). † Due to this process, â€Å"given an individual’s style of work and motivation to complete a task, when more inputs exist than outputs, the individual perceives a condition of overload (Krayer, K. J. , Westbrook, L. , p. 86) which can be positively or negatively related to job satisfaction. In comparison, communication under load can occur when messages or inputs are sent below the individual’s ability to process them (Farace, Monge, Russel, 1997). According to the ideas of communication over-load and under-load, if an individual does not receive enough input on the job or is unsuccessful in processing these inputs, the individual is more likely to become dissatisfied, aggravated, and unhapp y with their work which leads to a low level of job satisfaction. [edit] Measuring job satisfaction There are many methods for measuring job satisfaction. By far, the most common method for collecting data regarding job satisfaction is the Likert scale (named after Rensis Likert). Other less common methods of for gauging job satisfaction include: Yes/No questions, True/False questions, point systems, checklists, and forced choice answers. This data is typically collected using an Enterprise Feedback Management (EFM) system. The Job Descriptive Index (JDI), created by Smith, Kendall, Hulin (1969), is a specific questionnaire of job satisfaction that has been widely used. It measures one’s satisfaction in five facets: pay, promotions and promotion opportunities, coworkers, supervision, and the work itself. The scale is simple, participants answer either yes, no, or can’t decide (indicated by ‘? ’) in response to whether given statements accurately describe one’s job. The Job in General Index is an overall measurement of job satisfaction. It is an improvement to the Job Descriptive Index because the JDI focuses too much on individual facets and not enough on work satisfaction in general. Other job satisfaction questionnaires include: the Minnesota Satisfaction Questionnaire (MSQ), the Job Satisfaction Survey (JSS), and the Faces Scale. The MSQ measures job satisfaction in 20 facets and has a long form with 100 questions (five items from each facet) and a short form with 20 questions (one item from each facet). The JSS is a 36 item questionnaire that measures nine facets of job satisfaction. Finally, the Faces Scale of job satisfaction, one of the first scales used widely, measured overall job satisfaction with just one item which participants respond to by choosing a face. [edit] Superior-Subordinate Communication Superior-subordinate communication is an important influence on job satisfaction in the workplace. The way in which subordinate’s perceive a supervisor’s behavior can positively or negatively influence job satisfaction. Communication behavior such as facial expression, eye contact, vocal expression, and body movement is crucial to the superior-subordinate relationship (Teven, p. 156). Nonverbal messages play a central role in interpersonal interactions with respect to impression formation, deception, attraction, social influence, and emotional expression (Burgoon, Buller, Woodall, 1996). Nonverbal immediacy from the supervisor helps to increase interpersonal involvement with their subordinates impacting job satisfaction. The manner in which supervisors communicate their subordinates may be more important than the verbal content (Teven, p. 156). Individuals who dislike and think negatively about their supervisor are less willing to communicate or have motivation to work where as individuals who like and think positively of their supervisor are more likely to communicate and are satisfied with their job and work environment. The relationship of a subordinate with their supervisor is a very important aspect in the workplace. Therefore, a supervisor who uses nonverbal immediacy, friendliness, and open communication lines is more willing to receive positive feedback and high job satisfaction from a subordinate where as a supervisor who is antisocial, unfriendly, and unwilling to communicate will naturally receive negative feedback and very low job satisfaction from their subordinate’s in the workplace.. motions == Mood and emotions while working are the raw materials which cumulate to form the affective element of job satisfaction. (Weiss and Cropanzano, 1996). 8] Moods tend to be longer lasting but often weaker states of uncertain origin, while emotions are often more intense, short-lived and have a clear object or cause. There is some evidence in the literature that state moods are related to overall job satisfaction. [9][10] Positive and negative emotions were also found to be significantly related to overall job satisfaction[11] Frequency of experiencing net positive emotion will be a better predictor of overall job satisfaction than will intensity of positive emotion when it is experienced. [11] Emotion regulation and emotion labor are also related to job satisfaction. Emotion work (or emotion management) refers to various efforts to manage emotional states and displays. Emotion regulation includes all of the conscious and unconscious efforts to increase, maintain, or decrease one or more components of an emotion. Although early studies of the consequences of emotional labor emphasized its harmful effects on workers, studies of workers in a variety of occupations suggest that the consequences of emotional labor are not uniformly negative. [12] It was found that suppression of unpleasant emotions decreases job satisfaction and the amplification of pleasant emotions increases job satisfaction. [13] The understanding of how emotion regulation relates to job satisfaction concerns two models: 1. emotional dissonance. Emotional dissonance is a state of discrepancy between public displays of emotions and internal experiences of emotions,[14][15] that often follows the process of emotion regulation. Emotional dissonance is associated with high emotional exhaustion, low organizational commitment, and low job satisfaction. [16][17] 2. Social interaction model. Taking the social interaction perspective, workers’ emotion regulation might beget responses from others during interpersonal encounters that subsequently impact their own job satisfaction. For example: The accumulation of favorable responses to displays of pleasant emotions might positively affect job satisfaction[13] . erformance of emotional labor that produces desired outcomes could increase job satisfaction. [edit] Relationships and practical implications Job Satisfaction can be an important indicator of how employees feel about their jobs and a predictor of work behaviours such as organizational citizenship,[18] absenteeism,[19] and turnover. [20] Further, job satisfaction can partially mediate the relationship of personality variables and deviant work behaviors. [21] One common research finding is that job satisfaction is correlated with life satisfaction. [22] This correlation is reciprocal, meaning people who are satisfied with life tend to be satisfied ith their job and people who are satisfied with their job tend to be satisfied with life. However, some research has found that job satisfaction is not significantly related to life satisfaction when other variables such as nonwork satisfaction and core self-evaluations are taken into account. [23] An important finding for organizations to note is that job satisfaction has a rather tenuous correlation to productivity on the job. This is a vital piece of information to researchers and businesses, as the idea that satisfaction and job performance are directly related to one another is often cited in the media and in some non-academic management literature. A recent meta-analysis found an average uncorrected correlation between job satisfaction and productivity to be r=. 18; the average true correlation, corrected for research artifacts and unreliability, was r=. 30. [24] Further, the meta-analysis found that the relationship between satisfaction and performance can be moderated by job complexity, such that for high-complexity jobs the correlation between satisfaction and performance is higher (? =. 52) than for jobs of low to moderate complexity (? =. 29). Job Satisfaction also high relationship with intention to quit. It is found in many research that Job Satisfaction can lead to Intention to Stay / Quit in an organization (Kim et al. , 1996). Recent research has also shown that Intention to Quit can have effect like poor performance orientation, organizational deviance, and poor organizational citizenship behaviours (Krishnan, Sandeep. , and Singh. , Manjari, 2010). In short, the relationship of satisfaction to productivity is not necessarily straightforward and can be influenced by a number of other work-related constructs, and the notion that a happy worker is a productive worker should not be the foundation of organizational decision-making. With regard to job performance, employee personality may be more important than job satisfaction. [25] The link between job satisfaction and performance is thought to be a spurious relationship; instead, both satisfaction and performance are the result of personality.

Pillsbury Challenge Essay Example

Pillsbury Challenge Paper The Canadian Pillsbury ready-baked goods cookie line is experiencing disappointing performance, and the marketing manager at General Mills Canada Corporation is under pressure to make strategic decisions that will help turn around the segment. The marketing manager has engaged the help of the consumer insights team to conduct market research studies that will shed light on consumers and their attitudes, behaviors, and preferences towards the product. The goal is to understand how marketers can make better decisions, based on different types of consumer research, show how the relevant customer insights can help to determine strategies and explore the ways to improve business performance. Its that we are going to explain during this study. Firstly, we will see the company overview, then the consumer insights and their implications (the key learning) and to finish, we will do some recommendations for the Pillsbury Cookie Challenge. One of the worlds leading food companies, General Mills operates in more Han 1 00 countries and markets more than 100 consumer brands, such as Hypoxia, Pillsbury, Hagen-Dads, Nature Valley, Green Giant, and more. Headquartered in Minneapolis, Minnesota, the company operates in three segments: IIS Retail, International and F-DOD service. Representing 69 per cent of total sales, the US Retail segment is the largest of the three. General Mills Canada Corporation (CM) is a subsidiary of General Mills. With annual sales of IIS$ 566 million, CM is a leader in the Canadian packaged foods market and the second largest division within the International segments. The Canadian division is split into four business units: breakfast, baked goods, meals and snacks. We will write a custom essay sample on Pillsbury Challenge specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pillsbury Challenge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pillsbury Challenge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Part of the General Mills portfolio, the Pillsbury brand is the leader in the refrigerated baked goods category with a full range of products, including cookies, biscuits, breads, pizza and pie crusts, sweet rolls The Pillsbury refrigerated cookies is available in multiple flavors and two aromas (chub and ready-to-bake), with seasonal cookie special for Halloween, Easter, Valentines Day and Christmas. The cookies are sold between $2. 99 and 34. 99, according to the cookie format, the type of retailer and the region. The RUG products can be buy in all major grocery retailers such as Metro, Lobar, Sobers and club stores in Canada. About the marketing strategy, there is not a strategy specific to the Canadian market. Indeed, its the US advertising, which is adapted to the Canadian market, for example. In terms of the market, Pillsbury was the most profitable segment of General Mills Canada, with refrigerated cookie dough owning 62% of ready-baked- goods sales and yielding 75% category profit. Pillsbury held 85% of the market share and Was carried by all major Canadian retailers. However, volume growth, household penetration, and cookie segment growth were all flat. THE RUB COOKIES SOOT How the RUB cookies category is on the market? How to better take into account its weaknesses and threats? Here, we are going to draw up a SOOT analysis in order to better sharpen our recommendations, and thus, solve the problem raised by this case. In order to find some solutions for the Pillsbury challenge, its interesting to have an overview about the Pillsbury cookies weaknesses, strength, opportunities and threat. The goal is to take into account the opportunities and strength of the product and to spread out it. Contrary to that, we will do suggestions, which both resolve the issues and will try to remedy the weaknesses. In a nutshell, we are going to use and exploit the weaknesses and threat through the consumer insights in order to bring strategic and relevant recommendations, with a view to the Pillsbury problem. Pillsbury Doughy is an advertising icon and mascot of the Pillsbury company) THE PROBLEM STATEMENT RUB in Canada branch performance were not satisfied over the past two years whereas refrigerated cookies had always been the most profitable product line of its category. Indeed, the volume growth between 2004 2006 had remained nearly flat at 1 % and the household penetration had fallen to 24% from previous years. The goal is to understand the possible reasons of decline in cookie sales, through the Consumer insights (taste, advertising, Current brand messaging Of the Pills bury). For this purpose, the marketing manager Guile wants to see the difference between consumer markets of Canada and that of United States in order to design a marketing strategy according to it to boost the sales as well as profit of this category. HOSTED ANALYSIS In order to understand these cultural differences here are the Hefted framework: Power distance Interdependence among its inhabitants Value placed on egalitarianism Canadians value a straightforward exchange of information individual Allis Individualistic culture people look after themselves and their immediate families Employees are expected to be self-reliant and display initiatives Masculinity Moderately masculine society Work-life balance and are likely to take time to enjoy personal pursuits, family gatherings and life in general uncertainty avoidance Uncertainty accepting. Easy acceptance of new ideas, innovative products and a willingness to try something new or different, whether it pertains to technology, business practices, or consumer products Pragmatism Normative society Strong concern with establishing the absolute Truth; they are normative in their thinking Great respect for traditions, a relatively small propensity to eve for the future, and a focus on achieving quick results Indulgence Indulgent Willingness to realize their impulses and desires with regard to enjoying life and having fun Higher degree of importance on leisure time, act as they please and spend money as they wish. 1 . CONSUMER INSIGHTS What are consumer insights? Definition: the collection, deployment and interpretation Of information that allows a business to acquire, develop and retain their customers. Process of collecting and analyzing customer feedbacks toward a product or a brand. Who use it? Internal marketing teams and a 3rd party research firms to conduct nonuser research. What types of business challenges can benefit from consumer insights? Gathering Consumer Insights helps to understand the preferences, attitudes and behaviors of consumers for business decisions and for new product development, brand message and promotional actions. It also helps to localize where a product can be improved or repositioned. How are consumer insights obtained? Quantitative research: based on the measurement and analysis Of relationships between variables. Questionnaire web survey. Qualitative research: gather a more in depth understanding of behavior. Focus group: owe cost, quick turnaround time. Marketing research tool where a small group of people engage in a moderate roundtable discussion on particular topics of interest D obtain the groups opinions about, or reactions to, specific products or marketing-oriented issues. Concept test: image, price, preparations, and benefits to see purchase intent. Used for new product development and to help develop brand messaging. Most concepts include an image of the product, along with pricing information, preparation instructions and a summary of key benefits. Presented to consumers in verbal or visual form ND quantitatively evaluated by consumers by indicating their degree Of purchase intent. Creative testing: evaluating the effectiveness of ads, testing the advertisement. The goal of both types of tests is to optimize advertising and packaging so that more consumers purchase the product. Usage and attitude study: survey that focuses on the frequency of product purchase and use, desirable attributes in products and product strengths and weaknesses. Quantitative study The Usage and Attitude study What? Ask consumers about their perception of the product:  «The frequency of product purchase and use  »  «The desirable attributes of the products  »  «The strengths and weaknesses Of the products  » Why? To find the right profile of the product user. To obtain insights and ideas about new products or current products Qualitative study The In-Home immersions study: Four two-hour visits at 2 lapsed users and 2 brand champions home. Why? To observe, rather than interview, the world of the consumer when theyre baking.  « To develop a real life and dynamic view of the consumer-brand relationships The discovery workshops study: 26 moms: lapsed and current users categories CLC shared thoughts, feelings and experiences. Why? To understand relationship and behavior regarding the Pillsbury brand 2. KEY LEARNING This part of the analysis will allow us to understand the difference and the similarities between the Canadian and the US market. First of all, we can make some observations about the Pillsbury Cookie Case: It is clear that the Family structure and consumer demographics are similar in Canada and in US as well as the frequency of RUG cookie baking. However, there is a big difference of preferences between scratch, refrigerated, and mix baking in both countries. Finally, we also can notice that the kid-request has a age impact on parents purchase especially in Canada. N this case, some researches are led: a quantitative one and a qualitative one. The results of theses studies are the following ones: The results of the quantitative study show clearly that Canadian people prefer the scratch baking. Indeed, 56% of Canadians VS.. 22% of Americans bake only from scratch. Another important thing to highlight is that there are similar purchase drivers in both countries but not in the same weight: -Top 1: Convenience -TOP 2: Taste -Top 3: Quality (12% less Canadians than Americans think it is high quality). Top 4: Kid- request: (10% more  « like to eat cookies  »13% more  « fun activity with kids  » This study also demonstrates that Purchase is impulsive and that the use of refrigerated cookie dough increases particularly in household with kids. The second research uses qualifications. Here, the results indicate that for mothers, baking experience is very important. With Pillsbury Cookie, this experience is relatively easy, quick, practical, affordable and pleasing to children. The most important thing is that baking is the opportunity to share memories and happy nonentities hillier and to put a smile on everyones face. For the children eating cookies the most important even if they participate, most of the time, with enthusiasm and involvement. What is enough surprising is the lack of interest of mothers and children toward nutritional values It does not matter because Contraindications really love Pillsbury. Baking and eating them represent a kind of magic, something special and it is better than a ready- made product because it is seen as an act of generosity because it asks some efforts to cook. And to finish, with Pillsbury, sometimes consumer has the impression of cheating or to keep a little secret that make him feel good. . RECOMMENDATIONS Now that we knotted Canadian consumers insight and the key learning from the usage and attitude study, we can develop several recommendations for Pillsbury into the Canadian market in order to increase the products sales: Commercials focus on children CM could use stimulus factors into the advertising in order to let the brand into the Children and mother memory. To do that they can play on several marketing aspects: Size, Intensity, Attractive visuals, Color and movement, Position, Isolation, Format, Contrast and expectations, Information quantity. Thus we recommend communicating on TV with attractive and colorful commercials. Emergency should place some printed adding front of schools, food retailers and bakery. These decontaminations on the convenient, quality and tasty side of the product. Create a Family bounding experience: In order to build a global relationship with the brand and give some future flashbulb memories, CM should focus on the brand experience for consumers. In order to add value for the moms the company could offer a baking experience with cooking classes. It would be a great moment to share between moms and children. Thanksgiving and Christmas are periods that have to be targeted in the calendar as both are about giving and sharing. Create a new product for Canadian consumers: We saw that Canadian moms love cooking. Therefore, CM should launch a cookie baking kit. This kit could be a box including all the necessary ingredients to bake cookies at home. It would be convenient for moms who have busy lifestyle and look for convenient solution to share time with their children. This kit could have a value added for children: 1 mould offer In each it, Minnie Mouse shape,Heart shape, Pumpkin shape, ghost shape, Snowman shape Focus on Emotion and well being association: In order to influence the attitude of the mother and their children about the brand, they can use testimonies on their website and social networks (Youth, faceable, Mainstream). Monthly newsletters with cookies recipes During special events such as: Halloween, Easter, Birthdays, Christmas, CM should share some customers recipes by emailing. Bake-off contest CM should create some Baking contest where customers will win Coupons and deals. These contests should be very attractive with music and a any attractions for children and moms. Make this day a real experience. Presentations and webzines to provide home-styles recipes We have seen that lappers and users are mothers keen on cooking and bringing joy and happiness all over the household. As webzines are web- based presentations, they would fit perfectly with the convenience sought by customers. As in the BIB industry, mothers (and potential fathers) would only have to switch on their computers or smartness to attend the webzines. Moreover, both moms and children would be able to improve their cooking skills from industry experts. Smartness APS and partnerships with high tech leaders CM could partner with smartness applications specialist in order to reach moms in new way. This would be the opportunity for consumers to connect deeply With the brand. Strategic partnerships with Tim Horton As the Canadian purchase drivers are taste for children and convenience for busy mothers, building a partnership with brand like Tim Horton would reinforce Pillsbury position and desire to connect with kids. Canadian people are in love with the restoration brand Tim Horton because its the most famous Canadian one. Moms always pick up there coffee there in the morning and get some bakeries for their children at the end of the day. For instance, like brands such as Kit or Ms did, Pillsbury could partner with one of childrens Tim Horton favorite dessert: the Tomtits. Sponsored events Shelf allocation and Point-of-sale display Pillsbury product should be situated on the lowest levels of the shelves in supermarkets in order children to kick them up and draw their mothers attention. This sales form of sales promotion located next to checkout counter would draw customers attention, and particularly childrens attention. It would be an efficient strategy to promote new Pillsbury products, or special offers according to relevant periods of the year e. G. Back To School, Halloween, Thanksgiving, Christmas, and Easter. Timeline for recommendations In order to implement these recommendations, we believe Pillsbury should build a timeline all over the year. Therefore, the marketing team would focus on specific events or period matching the customers expectations. This timeline shall bear witness of the complete understanding of consumers insights and behavior.