Toshiba BSX8R Rewritable Printer Essay Example | Topics and Well Written Essays - 1750 words

Toshiba BSX8R Rewritable newswriter - Essay ExampleTechnology It is using supererogatory kind of paper such as thermal paper which is used in the earlier facsimile railcar machines. These sheets are made by plastic and there is a heat sensitive pigment. When the heat is close to 130-170 degree, the color will be turned into white and thus the image will be erased.The pressman first introduced in Japan. And company scared about venturing it in other market. Were going to approach customers to recognise if theres an interest in the technology, said Keane, who also admitted that the technologys limitations mean it will never trickle down to a consumer product. (Toshiba Rewrites Printer Rules with Reusable Paper).The company estimated they will launch the product in Europe only after the shopping centre of 2007. And it will be done only after the critical analysis of the market and full matured back support. One thing that may put European consumers off is the price. According to Toshibas commercial motorbus for printers and related products, Michael Keene, the company is still some way off setting its European and UK pricing. (Barker).Environment informal Toshiba is touting reduced CO2 emissions created during the paper production process. Traditional paper manufacture and waste creates 6.5kg of CO2 emissions per 1,000 sheets, compared to 1kg for the kindred quantity of rewritable paper pages. (Toshiba Printer Erases and Reprints on a Single Sheet).Since there are several problems associated with the op... beau monde is able to find a niche market in the initial stage itself. They are direction on the commercial entities rather than single customers. And their product specification is suitable for that. WeaknessHigh costSince there are several problems associated with the operation of the printer, the company considering the launching as test marketing. The company finds its customers who urgency of more copies but having a shorter life period. Thus the main target market is the commercial entities rather than single customer. Work instructions, picking list, shipping instructions, inventory slips and process checklists etc. are the main beneficiaries abject Technology It is using old technology of thermal printer technology which is using in 1970 and 1980s. The printer using approximately 300C and the critics believe that this will offset the environmental goal. Another criticism was the inconvenience for discourse the paper. Even after the erasing the previous content, there is a shadow in the paper. And if the paper is in the sidereal day light for a longer period the image will be permanently fixed. Again it should be collected separately and if it uses for several times it should be washed with a separate washing machine in order to remove the dust and other wastes. And it cannot be folded, or toned. If any damage is in the paper, the image also will not be quality one. Since these several problems are associated with th e printer, there is claim for monitoring also. (Barker Toshiba Printer Erases and Reprints on a Single Sheet). Opportunity As a pioneer in the field Toshiba can skim the market before others enter the arena Threat The